Feature · Google Ads

Google Ads, minus the consultant.

Google Ads is the fastest way for a small service business to get leads — if you set it up right. Rudys.AI does the keyword research, writes the ad copy, structures the campaigns, and watches them after launch so your budget doesn't leak.

Start with the intake → See a sample campaign →
Why this matters for leads. Ads are the fastest lead channel, but also the fastest to burn money on. Without a sharp pitch and a converting landing page, paid traffic leaks out faster than you can top it up. Rudys.AI wires intake → positioning → site → ads together so every euro you spend lands somewhere that can actually close. → See Positioning & ICP → for the layer that feeds this one.
Why Google Ads usually fails for solo businesses

The three ways it goes wrong.

1
Wrong keywords.

You pay for clicks from people who aren't buying. A plumber who bids on "plumbing" gets clicks from DIY homeowners; a plumber who bids on "emergency plumber Haarlem" gets clicks from people ready to pay. Most DIY campaigns never get that specific.

2
Wrong copy.

Generic ad text ("Quality Plumbing Services — Call Now!") doesn't stand out and doesn't match what the searcher wanted. Ads that convert are specific to the search — and match what's on the landing page.

3
No follow-through.

Campaigns set up and left alone burn budget on autopilot. A weekly hand adjusts bids, pauses losers, doubles down on winners. Most solo operators don't have time.

Rudys.AI handles all three — because it's tied to the intake and the site, not bolted on.

What Rudys.AI does

Four steps from intake to first lead.

1
Keyword planning.

Pulled from your ICP. We target buyer-intent keywords — the ones people type when they're ready to hire, not researching.

2
Ad copy.

Written from your positioning. Headline, description, and landing page promise all agree. No mismatched "click here!" ads.

3
Campaign structure.

Proper account structure: tight ad groups, good negative keywords, sensible match types. The stuff that takes an agency consultant an afternoon and a DIY operator a full week.

4
Optimisation.

Weekly: pause keywords that don't convert, increase bids on those that do, refresh ad copy when CTR drops. You see the changes and approve the big ones.

Sample campaign output

What a campaign looks like inside Rudys.AI.

Campaign screenshot — available at /how-it-works or regenerated from a live demo account.

About ad spend

Your budget, your rules.

Your Google Ads budget goes directly from you to Google — Rudys.AI never touches it. We only charge you for the tool.

  • Transparent spend. You see it in Google Ads directly.
  • No markup, no commission.
  • Independent. Cancel your Google Ads account any time; your site and SEO are unaffected.
Typical starting budget recommendation: €15–€30/day for a solo service business in a local market. We'll tell you if your category needs more or less.
Being honest about what ads can't fix

What you won't get.

  • Not a fix If your pricing or positioning is off, more ad spend just buys you more leads that don't close. That's why the intake comes first.
  • Not brand ads We focus on lead generation (search + buyer intent). Display, remarketing, YouTube — not our sweet spot.
  • Not overnight Week 1 is learning; week 3–4 is when the budget starts getting efficient.
Connects to

Ads work best when the rest is aligned.

Positioning & ICP →

Keywords and ad copy derive from here.

See Positioning feature
Website →

Your landing pages are the destination of the ads.

See Website feature
SEO →

Paid and organic coordinated, not fighting each other.

See SEO feature

The fastest lead-generation channel, done right.

The intake is free. You'll know within the first conversation whether ads make sense for your business.

Start with the intake →