Feature · Positioning & ICP
Before Rudys.AI builds a single page, it asks the question every other tool skips: who are you actually for, and what do they pay you to do? The intake is the feature that makes everything downstream work.
Most solo service businesses fail online for one reason: they start building before they've decided who they're building for. They pick a template, fill it with generic copy, and wonder why nothing converts.
A real marketing consultant would start with the opposite question: before we build, who is your best customer, what do they want, and why should they pick you?
Rudys.AI is the only tool in its category that starts there.
Not "small businesses" — specifically. The plumber who only does emergency jobs in the Randstad. The coach for female founders in tech. The bookkeeper for Amsterdam restaurants. Specificity is the whole game.
Often different from what you think. A plumber doesn't sell "plumbing services" — they sell "not having to wait three days when the boiler dies on a Sunday." We dig until we find the real job.
In their words, not marketing-speak. What do your happiest customers say about you that they wouldn't say about a competitor?
The disqualifiers. Knowing who to turn away makes your pitch sharper for the ones you want.
We turn your answers into a single positioning sentence — "I help X do Y so they can Z" — that you'll recognise as yours, not a copywriter's.
One page. Sub-segments if relevant. Specific enough to recognise your best customer on sight.
One sentence, your words, ready to use on any channel.
Hero headlines, objection responses, ad angles — all derived from the same intake.
Every time Rudys.AI writes a headline, builds a page, generates an ad or drafts a meta description, it pulls from the intake. That's why nothing on your site contradicts your ad copy — they all trace back to the same document.
Update your intake? Every downstream asset gets an update prompt. Changed your ICP? The ads re-target. Sharpened your offer? The pricing page rewrites itself.
| Agency positioning workshop | Marketing book / template | ChatGPT session | Rudys.AI intake | |
|---|---|---|---|---|
| Cost | €1,500–€5,000 | €30–€100 | Free | €0 (free tier) |
| Time to finish | 2–6 weeks | Open-ended | 1–3 hours | Quick chat |
| Produces a document | ✓ | — | — | ✓ |
| Document connects to live pages | — | — | — | ✓ |
| Re-runnable as your business evolves | — | — | Partially | ✓ |
It's free. You don't need a credit card. You walk away with a positioning document either way.
Start with the intake →