Updated February 2026

How much does a website
cost in 2026?

The most comprehensive collection of statistics on website costs, performance and trends. Featuring data from the Netherlands (CBS, KVK, SIDN) and international sources.

103 Statistics 14 Categories 30+ Sources
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Website costs by type

How much does a website cost in the Netherlands? Prices vary significantly by website type and provider.

€2,500 – €5,000
Cost of a simple website (5-8 pages) from a professional Dutch agency, including responsive design and basic SEO.
OnlineLabs / Websteen, 2026
€75 – €125/hr
Hourly rate for web design and development agencies in the Netherlands.
iMediaStars / SEObureau, 2026
€2,000 – €4,000
Starter website from a Dutch agency.
Stuurlui / WeCareMedia, 2026
$50 – $100/hr
International freelance web development hourly rate.
WebFX, 2025
+8-12%
Expected website design price increase in 2026 compared to 2025.
TL Design Studios, 2026

Cost by feature

Online stores, CMS integration, multilingual support — every feature impacts the price.

€3,000 – €10,000
Cost of an online store in the Netherlands, depending on the number of products and integrations.
OnlineLabs / Websteen, 2026
$3K – $25K
CMS integration (WordPress, HubSpot) through an agency.
WebFX, 2025
+30-50%
Additional cost for a multilingual website including translation.
WebFX / Clutch, 2025
$29 – $2,300/mo
Shopify subscriptions from basic to enterprise (Plus).
Shopify, 2026
$2,500 – $7,500/mo
SEO services from professional agencies.
SE Ranking / Backlinko, 2025

Netherlands-specific statistics

Official figures from CBS, KVK and SIDN on digitalization and websites in the Netherlands.

99%
Of the Dutch population has internet access — the highest percentage in Europe.
DataReportal, 2025
71%
Of small businesses (2-10 employees) have a website. Up from 67% in 2023.
CBS, 2024
22.7%
Of businesses (10+) use AI technology, +9 percentage points compared to 2023.
CBS AI Monitor, 2024
2.58M
Business establishments registered with the KVK Trade Register.
KVK, Jan 2025
6.06M
.nl domain names registered. 4th largest ccTLD in the world.
SIDN, 2025
81.5%
Of SMBs apply a basic level of digital technologies.
CBS / Rijksoverheid, 2024
74.6%
Cite "lack of experience" as the main reason for not using AI.
CBS AI Monitor, 2024

Global website statistics

There are more than 1.38 billion websites worldwide, but only a fraction is actively maintained.

1.38 Billion
Websites worldwide — only ~15% (206 million) are actively maintained.
Netcraft, Oct 2025
42.8%
Of all websites run on WordPress.
W3Techs, Feb 2026
252,000/day
New websites created daily.
Siteefy / Netcraft, 2025
~4.9%
Shopify market share of all websites worldwide.
W3Techs, 2026
88%
Of all websites use an SSL/TLS certificate (HTTPS).
W3Techs, 2025

Website performance

Speed is crucial: every extra second of load time costs conversions and revenue.

53% Leave
Of mobile visitors leave a website if it takes more than 3 seconds to load.
Google, 2025
3x better
Sites with 1s load time convert 3x better than sites with 5s.
HubSpot / Cloudflare, 2025
47%
Of websites pass Google Core Web Vitals.
DebugBear, 2025
1.65s
Average load time of a #1 Google result.
Backlinko, 2025
+25% conversion
Improvement from Core Web Vitals "Poor" to "Good".
Hostingstep, 2025

Mobile website statistics

Mobile traffic dominates, but conversions lag behind desktop — the "mobile gap".

62-64%
Of all global web traffic comes from mobile devices.
StatCounter, 2025-2026
100%
Google uses mobile-first indexing for all websites since July 2024.
Google Search Central, 2024
4.3% vs 2.2%
Desktop conversion rate surpasses mobile despite higher mobile traffic.
SQMagazine, 2025
57%
Won't recommend a business with a poorly designed mobile site.
Network Solutions, 2025
70.9% slower
Web pages load nearly 71% slower on mobile than desktop.
WP Rocket / Tooltester, 2025

E-commerce statistics

Dutch consumers spend more online every year, but cart abandonment remains a challenge.

€36 Billion
Total online spending by Dutch consumers in 2024 (+5% compared to 2023).
Thuiswinkel.org, 2024
81%
Of Dutch people (12+) shopped online in 2024.
Thuiswinkel.org, 2024
70.19%
Average cart abandonment rate worldwide.
Baymard Institute, 2024
48%
Of abandonment due to extra shipping costs and taxes.
Baymard Institute, 2025
32%
Of total Dutch retail takes place online.
Ecommerce News EU, 2024

Conversion rates

Small optimizations to CTAs, color and A/B tests lead to significant conversion increases.

Up to 350% more
Conversions by changing the CTA button color in some e-commerce A/B tests.
CXL / WiserNotify, 2025
1.65%
Average e-commerce conversion rate in 2024.
IRP Commerce, 2024
1.5-2x
Faster revenue growth for companies that use A/B testing.
VWO / TrueList, 2025
+32.5%
Conversion from CTA optimization on mobile devices.
AMRA / Sender, 2025
45%
Average bounce rate across all industries.
CausalFunnel, 2025

Website design trends

AI and no-code tools are transforming the web design industry. First impressions matter: 0.05 seconds.

0.05 seconds
Visitors form an opinion about a website. 94% of first impressions are design-related.
Google Research / CXL, 2025
93%
Of web designers use AI tools daily in their workflow.
Gauss HR, 2025
75%
Judge a company's credibility based on website design.
Stanford / Clutch, 2025
$30B+
No-code/low-code market revenue, growing to $101.7B by 2030.
Gartner, 2026
75%
Of new applications built with low-code technologies in 2026.
Gartner (forecast)

SEO & website visibility

Organic search traffic remains the most important channel, but AI Overviews are changing the playing field.

39.8% CTR
Average click-through rate for the #1 organic Google result.
First Page Sage, 2026
53%
Of all website traffic comes from organic search.
BrightEdge, 2024
748% ROI
SEO delivers an average 748% ROI for B2B companies.
First Page Sage, 2025
58-65%
Of Google searches result in zero clicks.
SparkToro, 2025
97%
Of consumers search online for local businesses.
Backlinko, 2025

Website maintenance costs

After the build come ongoing costs: hosting, maintenance, updates and security.

$200 – $1,000/mo
Annual maintenance of a small business website.
Hostinger / Elementor, 2026
$3 – $15/mo
Shared hosting. VPS/cloud: $50–$500+/month.
Network Solutions, 2026
$0.99 – $60+/yr
Cost of a domain name (standard extensions).
WebFX / Bluehost, 2026
$0 – $1,500/yr
SSL certificates. Most hosts offer free SSL.
Network Solutions, 2026

Website ROI

Investing in a good website pays off through more leads, higher revenue and better conversions.

4,200% ROI
Email marketing delivers an average of $42 for every $1 invested — the highest ROI channel.
HubSpot / Litmus, 2025
70%+
Of small businesses report higher revenue after launching a website.
Network Solutions, 2025
3x more leads
Content marketing per dollar vs. traditional advertising, 62% cheaper.
DemandMetric, 2025
15-50%
Revenue increase reported by SMBs with modern websites.
Wix / Hostinger, 2025
5:1
Average B2B marketing ROI ($5 revenue per $1 invested).
Martal / Data-Mania, 2025

Building websites with AI

AI website builders offer 80-90% cost savings and create a website in minutes instead of weeks.

2–5 Minutes
Time to create a complete website with AI, versus 2-8 hours with traditional builders.
Durable / HeyBoss AI, 2026
$3.17B
AI website builder market in 2023, growing to $25B by 2035.
Market.us, 2023
80-90%
Cost savings: AI builders $15-50/mo vs. $3,000-$7,000+ traditional.
Industry Comparison, 2025
98%
Of small businesses (US) use AI-enabled tools.
US Chamber of Commerce, 2025
+50%
Increase in consumer interest in AI website builders over the past year.
Market.us, 2025

Small businesses & websites

Over a quarter of small businesses still don't have a website — while 97% of consumers search online.

73%
Of small businesses (US) have a website; 27% do not.
Zippia, 2025
35%
Without a website consider themselves "too small" to need one.
Wix / Digital Silk, 2025
97%
Of consumers search online for local businesses before purchasing.
BrightLocal, 2025
57%
Of businesses report difficulty reaching customers.
Semrush / Hostinger, 2025

Sources

All statistics are sourced from published reports, surveys and research.

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