Updated February 2026

134 AI Marketing
Statistics for 2026

The most comprehensive collection of AI marketing data, sourced from Gartner, McKinsey, HubSpot, PwC, IBM, and 25+ other authoritative sources.

134 Statistics 13 Categories 30+ Sources
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01 Market Size 02 Adoption 03 Content 04 ROI 05 Tools 06 Advertising 07 Email 08 SEO 09 Websites 10 Jobs 11 Personalization 12 Challenges 13 Predictions
01 — Market Size

Market Size & Growth

The AI marketing industry is experiencing explosive growth, with global spending projected to reach trillions by the end of the decade.

$2.5 Trillion
Worldwide AI spending forecast for 2026 — a 44% increase year-over-year.
Gartner, 2026
$107.4 Billion
AI in marketing market size by 2028, up from $27.4B in 2023 (CAGR 31.4%).
MarketsandMarkets, 2023
$2.6–$4.4T
Annual economic potential of generative AI across 63 use cases and 16 business functions.
McKinsey, 2023
$294.16B
Total AI market in 2025, projected to reach $2.48T by 2034.
Fortune Business Insights
7% GDP Boost
Generative AI could boost global GDP by ~$7 trillion.
Goldman Sachs
36.6% CAGR
Growth rate of AI in digital marketing from 2024 to 2030.
Market.us
$1.85T
Worldwide AI spending in 2025, growing 44% to $2.5T in 2026.
Gartner
02 — Adoption

AI Adoption in Marketing

AI adoption among marketers has reached mainstream levels, with the vast majority now using AI tools daily.

91%
Of marketing leaders say their employees use AI tools in their daily work.
HubSpot State of Marketing, 2026
88%
Of marketers use AI tools daily.
CoSchedule, 2025
76%
Worldwide AI marketing adoption rate, up from 29% in 2021.
Industry Analysis, 2025
92%
Of businesses intend to increase AI investment over the next 3 years.
Industry Surveys, 2025
81%
Of martech leaders are piloting or have implemented AI agents.
Gartner, 2025
15.1%
Of marketing activities now use GenAI — a 116% YoY increase.
CMO Survey, 2025
75%
Of marketers experimenting with or have fully implemented AI.
Salesforce, 2025
03 — Content

AI Content Creation

AI-generated content now dominates new web content, with the majority of marketers reporting faster production and competitive quality.

74.2%
Of new web pages contain AI-generated content (analysis of 900,000 pages).
Ahrefs, 2025
94%
Of marketers plan to use AI in content creation in 2026.
HubSpot, 2026
93%
Report AI accelerates content creation speed.
CoSchedule, 2025
52%
Of newly published articles online are AI-generated.
Graphite, 2025
$14.8B
GenAI content creation market, growing to $80.12B by 2030.
Grand View Research
75%
Of marketers use AI for video and image creation.
Industry Surveys, 2025
64%
Say AI content performs as well or better than manual content.
CoSchedule, 2025
04 — ROI

AI & ROI

Companies using AI in marketing report significant improvements in ROI, conversions, and productivity — though scaling remains a challenge.

$5.44 Return
For every $1 spent on marketing automation — a 444% ROI on average.
Industry Analysis, 2025
+41%
Revenue increase reported by organizations implementing AI.
Industry Surveys, 2025
+32%
More conversions from AI-driven marketing campaigns.
Industry Analysis, 2025
11 hrs/week
Average time saved per professional using AI in marketing.
Industry Surveys, 2025
-29%
Reduction in customer acquisition costs with AI marketing.
Industry Analysis, 2025
+44%
Higher productivity reported by marketing teams using AI.
Industry Surveys, 2025
Only 25%
Of AI initiatives have delivered expected ROI so far.
IBM, 2025
05 — Tools

AI Tools & Platforms

ChatGPT dominates the landscape, but the market is diversifying with specialized platforms gaining ground.

800 Million
Weekly active ChatGPT users — doubled from 400M in February 2025.
OpenAI, 2025
81.47%
ChatGPT market share among generative AI chatbots.
First Page Sage, 2026
77%
Of marketing professionals have adopted ChatGPT.
Industry Surveys, 2025
$29.4B
OpenAI projected revenue for 2026, up from $3.7B in 2024.
OpenAI / Industry
21M Users
Midjourney registered users, $500M revenue in 2025.
DemandSage, 2025
06 — Advertising

AI in Advertising

AI is reshaping digital advertising, from programmatic buying to AI-generated creative production.

$203 Billion
Projected US programmatic display ad spending in 2026 — nearly 92% of all digital display.
eMarketer, 2026
95%+ Savings
AI video ads cost $100–$1K vs. $10K–$50K traditional production.
Virvid, 2026
86%
Of advertisers using or planning GenAI for video ads.
Statista, 2025
58%
Of YouTube ads are AI-generated or AI-customized.
Industry Analysis, 2025
60+
AI-powered improvements launched by Google Ads in 2025.
Google, 2025
07 — Email

AI in Email Marketing

AI-driven email personalization delivers outsized returns across open rates, click-throughs, and revenue.

760% More Revenue
From AI-powered segmented email campaigns compared to non-segmented.
Industry Analysis, 2025
6x
Higher transaction rates from personalized vs. generic emails.
Industry Benchmarks
+41%
Revenue boost from AI-driven email personalization.
Coalition Technologies, 2025
87%
Of AI users utilize it specifically for email marketing.
Coalition Technologies, 2026
+26%
Higher open rates from AI-personalized subject lines.
Industry Benchmarks, 2025
08 — SEO

AI & SEO

AI Overviews and AI search are reshaping organic traffic patterns, with significant CTR implications.

-58% Clicks
Click-through rate reduction when Google AI Overviews are present on a query.
Industry Research, 2025
2B+ Users
Monthly users of Google AI Overviews across 200+ countries.
Google, 2025
93%
Of AI Mode searches end without a single click.
Industry Research, 2025
76.1%
Of AI Overview URLs also rank in the top 10 organic results.
Semrush, 2025
4.4x
More valuable: AI search users vs. traditional organic traffic.
Industry Analysis, 2025
-10% YoY
Median decline in Google Search referral traffic.
Digiday, 2025
30M/day
Daily queries on Perplexity AI — 370% growth YoY.
Perplexity, 2025
09 — Websites

AI Website Building

The AI website builder market is booming, delivering massive cost and time savings vs. traditional development.

80–90% Savings
AI builders cost $15–50/month vs. $3,000–$7,000+ for traditional custom development.
Industry Comparison, 2025
$5.0B
AI website builder market in 2025, growing to $25B by 2035.
Market.us, 2025
30–40%
Faster project completion with AI-powered development.
NxCode, 2025
98%
Of US small businesses use AI-enabled tools.
US Chamber of Commerce, 2025
20.9% CAGR
Annual growth rate for the AI website builder market.
Industry Reports, 2025
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10 — Jobs

AI, Jobs & Skills

AI skills command significant wage premiums while transforming job requirements at unprecedented pace.

56% Wage Premium
For AI-skilled jobs — up from 25% last year. Based on ~1 billion job ads.
PwC, 2025
66% Faster
Skills changing in AI-exposed roles vs. other jobs.
PwC, 2025
90%+
Of enterprises will face critical AI skills shortages by 2026.
IDC, 2025
Only 9%
Of organizations have reached true AI maturity.
IDC/Workera, 2025
$3.70
Return for every $1 invested in AI training programs.
Industry Analysis, 2025
11 — Personalization

AI Personalization

AI-powered personalization drives dramatic improvements in conversion rates and revenue.

320% More Conversions
From AI-driven personalized product recommendations vs. generic suggestions.
Envive, 2025
800% ROI
Maximum ROI achievable from AI personalization investments.
Envive, 2025
71%
Of consumers expect personalized experiences from brands.
McKinsey, 2025
+40%
More revenue from personalization for fast-growing companies.
McKinsey, 2025
96%
Of retailers still struggle with effective personalization.
Industry Analysis, 2025
12 — Challenges

Challenges & Concerns

Despite enthusiasm, significant challenges remain around privacy, trust, accuracy, and measurement.

68%
Of consumers express concern about online privacy with AI.
Industry Surveys, 2025
Only 21%
Of consumers trust AI companies or AI technology.
Checkr, 2025
43%
Of businesses worry about AI inaccuracies in content.
Industry Surveys, 2025
90%
Of consumers want to know if an image was AI-created.
Getty Images, 2025
62%
Cite lack of training as the top AI challenge.
Marketing AI Institute, 2025
Only 49%
Of marketers currently measure their AI ROI.
Marketing AI Institute, 2025
13 — Predictions

Future Predictions

What analysts predict for the next 2-5 years — from agentic AI to the end of channel-based marketing.

90% of B2B Buying
Will be AI agent-intermediated by 2028, pushing $15+ trillion through AI exchanges.
Gartner, 2025
60% of Brands
Will use agentic AI for 1-to-1 interactions by 2028.
Gartner, 2026
80%
Of customer service resolved autonomously by AI by 2029.
Gartner, 2025
$58B Shake-up
In productivity tools by 2027 — first real challenge in 35 years.
Gartner, 2025
-30% Display
Advertisers to cut display ad budgets as consumers leave the open web.
Forrester, 2026
44.2%
Of marketing activities projected to use GenAI within 3 years.
CMO Survey, 2025
85% of CEOs
Expect positive AI ROI by 2027.
IBM, 2025
Sources

All Sources

All statistics are sourced from published reports, surveys, and research.

Industry Analysts

Enterprise Research

Marketing Surveys

SEO & Search

Market Data

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