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Website costs by type
How much does a website cost in the Netherlands? Prices vary significantly by website type and provider.
Hourly rate for web design and development agencies in the Netherlands.
iMediaStars / SEObureau, 2026
Starter website from a Dutch agency.
Stuurlui / WeCareMedia, 2026
International freelance web development hourly rate.
WebFX, 2025
Expected website design price increase in 2026 compared to 2025.
TL Design Studios, 2026
Cost by feature
Online stores, CMS integration, multilingual support — every feature impacts the price.
CMS integration (WordPress, HubSpot) through an agency.
WebFX, 2025
Additional cost for a multilingual website including translation.
WebFX / Clutch, 2025
Shopify subscriptions from basic to enterprise (Plus).
Shopify, 2026
SEO services from professional agencies.
SE Ranking / Backlinko, 2025
Netherlands-specific statistics
Official figures from CBS, KVK and SIDN on digitalization and websites in the Netherlands.
Of small businesses (2-10 employees) have a website. Up from 67% in 2023.
CBS, 2024
Of businesses (10+) use AI technology, +9 percentage points compared to 2023.
CBS AI Monitor, 2024
Business establishments registered with the KVK Trade Register.
KVK, Jan 2025
.nl domain names registered. 4th largest ccTLD in the world.
SIDN, 2025
Of SMBs apply a basic level of digital technologies.
CBS / Rijksoverheid, 2024
Cite "lack of experience" as the main reason for not using AI.
CBS AI Monitor, 2024
Global website statistics
There are more than 1.38 billion websites worldwide, but only a fraction is actively maintained.
Of all websites run on WordPress.
W3Techs, Feb 2026
New websites created daily.
Siteefy / Netcraft, 2025
Shopify market share of all websites worldwide.
W3Techs, 2026
Of all websites use an SSL/TLS certificate (HTTPS).
W3Techs, 2025
Website performance
Speed is crucial: every extra second of load time costs conversions and revenue.
Sites with 1s load time convert 3x better than sites with 5s.
HubSpot / Cloudflare, 2025
Of websites pass Google Core Web Vitals.
DebugBear, 2025
Average load time of a #1 Google result.
Backlinko, 2025
Improvement from Core Web Vitals "Poor" to "Good".
Hostingstep, 2025
Mobile website statistics
Mobile traffic dominates, but conversions lag behind desktop — the "mobile gap".
Google uses mobile-first indexing for all websites since July 2024.
Google Search Central, 2024
Desktop conversion rate surpasses mobile despite higher mobile traffic.
SQMagazine, 2025
Won't recommend a business with a poorly designed mobile site.
Network Solutions, 2025
Web pages load nearly 71% slower on mobile than desktop.
WP Rocket / Tooltester, 2025
E-commerce statistics
Dutch consumers spend more online every year, but cart abandonment remains a challenge.
Of Dutch people (12+) shopped online in 2024.
Thuiswinkel.org, 2024
Average cart abandonment rate worldwide.
Baymard Institute, 2024
Of abandonment due to extra shipping costs and taxes.
Baymard Institute, 2025
Of total Dutch retail takes place online.
Ecommerce News EU, 2024
Conversion rates
Small optimizations to CTAs, color and A/B tests lead to significant conversion increases.
Average e-commerce conversion rate in 2024.
IRP Commerce, 2024
Faster revenue growth for companies that use A/B testing.
VWO / TrueList, 2025
Conversion from CTA optimization on mobile devices.
AMRA / Sender, 2025
Average bounce rate across all industries.
CausalFunnel, 2025
Website design trends
AI and no-code tools are transforming the web design industry. First impressions matter: 0.05 seconds.
Of web designers use AI tools daily in their workflow.
Gauss HR, 2025
Judge a company's credibility based on website design.
Stanford / Clutch, 2025
No-code/low-code market revenue, growing to $101.7B by 2030.
Gartner, 2026
Of new applications built with low-code technologies in 2026.
Gartner (forecast)
SEO & website visibility
Organic search traffic remains the most important channel, but AI Overviews are changing the playing field.
Of all website traffic comes from organic search.
BrightEdge, 2024
SEO delivers an average 748% ROI for B2B companies.
First Page Sage, 2025
Of Google searches result in zero clicks.
SparkToro, 2025
Of consumers search online for local businesses.
Backlinko, 2025
Website maintenance costs
After the build come ongoing costs: hosting, maintenance, updates and security.
Annual maintenance of a small business website.
Hostinger / Elementor, 2026
Shared hosting. VPS/cloud: $50–$500+/month.
Network Solutions, 2026
Cost of a domain name (standard extensions).
WebFX / Bluehost, 2026
SSL certificates. Most hosts offer free SSL.
Network Solutions, 2026
Website ROI
Investing in a good website pays off through more leads, higher revenue and better conversions.
Of small businesses report higher revenue after launching a website.
Network Solutions, 2025
Content marketing per dollar vs. traditional advertising, 62% cheaper.
DemandMetric, 2025
Revenue increase reported by SMBs with modern websites.
Wix / Hostinger, 2025
Average B2B marketing ROI ($5 revenue per $1 invested).
Martal / Data-Mania, 2025
Building websites with AI
AI website builders offer 80-90% cost savings and create a website in minutes instead of weeks.
AI website builder market in 2023, growing to $25B by 2035.
Market.us, 2023
Cost savings: AI builders $15-50/mo vs. $3,000-$7,000+ traditional.
Industry Comparison, 2025
Of small businesses (US) use AI-enabled tools.
US Chamber of Commerce, 2025
Increase in consumer interest in AI website builders over the past year.
Market.us, 2025
Small businesses & websites
Over a quarter of small businesses still don't have a website — while 97% of consumers search online.
Of small businesses (US) have a website; 27% do not.
Zippia, 2025
Without a website consider themselves "too small" to need one.
Wix / Digital Silk, 2025
Of consumers search online for local businesses before purchasing.
BrightLocal, 2025
Of businesses report difficulty reaching customers.
Semrush / Hostinger, 2025
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